A Business Blog Focused On Success, Start-Ups, Social Media & Content Marketing

Are you using the same language as your customers?

Connecting with customers isn’t always easy if you’re not sure how, but you don’t have to be a brand builder or content marketer to learn that there’s one fool-proof way to make copy resonate with potential clients and that’s using the same language as them.

It’s simple really. People want to know 3 things: what your company is, what it does and who it serves. Cut out the fancy words, stop trying to over-complicate things in a bid to describe your value proposition like no other and instead always keep in mind that nothing will accelerate your brand more than speaking with clarity.

If you can implement this, you’re on your way up. Conversely, if you are reading this with a look of confusion or dismay on your face, it’s best you read on, as we’ll be teaching you 3 simple steps to learning your customers language.

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When Home Turns Into An Office

How do you turn it back?

It’s 10pm. You turned the TV on two hours ago with a view to stopping work, yet there you are with a tablet in your hands, glasses hooked behind your ears and a “don’t even think of bothering me” expression on your face.

You’re in the same environment you’ve been in all day. You know – the one you’ve cleverly moulded into a place for productivity – so we don’t blame you. The problem is, you may have gone too far.

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Why Self-Publish?

Why Self-Publish?

Self-publishing is easier than ever in this modern world. There any plenty of ways you can get your content out there for the world to see, with the internet of course being the biggest and best way to do so.

I’m sure those of you reading this are well aware of disadvantages that everyone speaks of with regards to self-publishing, but as times change, so do the pro’s and con’s.

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3 Ways To Make Freelancing Work For You

Do you sometimes contemplate what it would be like to give up your day job and start something fresh and new? Ever wondered if there’s a way you could make freelancing work for you? Today we’re sharing 3 vital ways you can make your dream become a reality:

Make a decision and stick to it because if you don’t you’ll never reach your full potential. Although it is a smart idea to start your freelance venture on the side of a full-time job (as many people do), there will come a time when you have to decide which pathway to take – after all, if you want a business to work you do have to put your all into it and doing so with a full-time job on top of things can be highly stressful, and sometimes impossible.

Showcase your experience well or otherwise you’ll miss out on great opportunities that could have worked perfectly for you. Knowing that you can deliver the service well is one thing, what you need to worry about as a freelancer is convincing everyone else. Freelancers work on so many different projects, many of which will be small and short term, with multiple clients, meaning that writing a CV to represent the work you’ve done can be a difficult and usually requires a large process of elimination. Learn and develop a way that you can showcase your work better. It may be a case study to take to client visits, or an online portfolio to hold multiple projects.

Seek out the right projects and have a clear vision in mind before you start. If you begin taking on masses of work that you’d rather not be doing, it’s likely you’ll continue to attract similar projects. To attract the right projects you need to seek them out, as they won’t always come to you unless your advertising is completely on point and successfully reaching all the right people. There’s an old-fashioned way to do this and that’s networking – but remember that you can now do that online too! Build relationships with the people and companies you want to work with, join business communities in your area and make it clear what you do.

Like what you read or have something to say yourself? Share using the social buttons below or use the comments section to have your say!

B2C Twitter Series: Why Customers Love Twitter For Customer Service

The customer isn’t always right. We all know that. Nevertheless, a good, helpful and effective customer service is an integral part of any successful business, big or small. Overlooking your customer’s needs and feedback is like signing up to fail. Instead you should always work on improving your customer service, ensuring that it is always as up-to-date as it needs to be to satisfy your clientele.

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B2C Twitter Series: Why Your Business Needs Twitter For Customer Service

Social media is the ideal B2C customer service platform for a variety of different reasons. Not only is it a popular choice with consumers themselves, it is also favourable with brands. Here’s why:

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Top Tips On Proofreading Your Own Work

As professional copywriters, proofreading is a vital part of our everyday process. It’s vital to us because we understand the powder of words, and the difference between the almost-right word and the right word. Nevertheless, that doesn’t make proofreading an easy task. In fact, proofreading your own work can be a mammoth task simply because of the fact that you read your work as you think you’ve written it – not always as it is actually written.

To help you master the skill of proofreading your own work, we’re going to share our top tips, so grab your reading glasses and get ready to take notes!

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How We Deal With Writer’s Block

If Little Miss Content had a pound for every time a writer had a creative block, we’d be far bigger than we are right now! The truth is, at some point it happens to every writer. For creative workers, it’s inevitable.

The question is how do we deal with writer’s block when we have a deadline to meet? How do we get those creative juices flowing again?

Much like anything in life, what works for some may not work for others. However, if you’re desperate to tackle the problem below are a few solutions that have helped us in the past.

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How To Prepare For An Interview

Knowing how to prepare for an interview properly comes with a lot of practice and years of advice. To help you polish up your techniques, calm your nerves and enhance your chances of coming across in the best light possible we’ve put together some top tips on getting ready for a job interview.

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Is Facebook Your New CV?

It’s no secret that social media and other web-based applications are becoming more and more integrated into our everyday lives. In recent years, we’ve seen new technologies provide us with accurately personalised, targeted adverts. We’ve seen databases that act as the backbone for businesses worldwide and supposedly 1 in 5 of us let our computer fix us up with a life-long partner!

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