For many people, social media is a completely new concept. A few years ago the importance of social media in business was debated, but now there’s no argument. Making your mark in the digital space is vital, especially for a brand, product or service provider. More and more companies each day are realising and accepting that social media marketing has to be a component in their overall marketing and PR mix. This is simply because the online world is so vast that you can’t afford to miss such a large opportunity for brand awareness, increased traffic, improved sales and reduced marketing expenses.

You may find it unnerving if you are uncertain of how social media works and what you need to do to get the most out of it, which is why we’ve put together a few tips that you can refer to along the way.

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Choose the correct platform for your business

Interestingly when businesses start using social media for the first time they often get carried away and open up tonnes of different social media accounts and profiles. In no time at all they fall behind, stop updating each platform everyday and social media success comes to a halt. To make a real success of social media you need to take some time to find out which platforms are best for your business. It’s a good idea to limit yourself to 5 maximum, meaning that you can divide your attention between each platform equally and fairly.

Make use of analytics

As well as hundreds of social media platforms to choose from, there is also an endless amount of tools out there that can help you analyse your social media campaigns. This way you can measure which posts work, which ones don’t, where you need to change and so on. Analytics are not only extremely helpful, they are also a great way to gain further insight into your own company or business.

Research industry related engagement times

Doing some research is really worth it when you can find out which days and times you should post for your industry and demographics. Each business will vary depending on who you’re looking to target, but a little research and some help from analytics and you’ll be able to work out what works best for you.

Don’t be afraid build relationships online

One of the most important things to keep in mind when you are using social media is to not to preach to your audience. You need to engage them, give them a reason to get involved with things you share, your products or your services but in an exciting, informative or valuable way. Social media is a two-way street. Reply to people, like things that they like, talk about things they want to hear about – it’s just like networking in the real world.

Include images

So how do you engage your audience? There are many different ways in which you can do this and it’s best to be creative. However images are proven to be more attractive and eye grabbing. Make your profile aesthetically pleasing to look at using colours and logos. Create shareable videos that are easily digestible and you can expect to get more attention from those you desire.

With a little bit of work, a keen eye for detail and some persistence you’re sure to see an improvement in website referrals, not to forget a whole list of other benefits you could gain.

If you have any questions just let us know in the comments section below and we’ll get back to you. For business enquires please email mary.a@littlemisscontent.co.uk.