For many people, social media is a completely new concept. A few years ago the importance of social media in business was debated, but now there’s no argument. Making your mark in the digital space is vital, especially for a brand, product or service provider. More and more companies each day are realising and accepting that social media marketing has to be a component in their overall marketing and PR mix. This is simply because the online world is so vast that you can’t afford to miss such a large opportunity for brand awareness, increased traffic, improved sales and reduced marketing expenses.

You may find it unnerving if you are uncertain of how social media works and what you need to do to get the most out of it, which is why we’ve put together a few tips that you can refer to along the way.

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