Connecting with customers isn’t always easy if you’re not sure how, but you don’t have to be a brand builder or content marketer to learn that there’s one fool-proof way to make copy resonate with potential clients and that’s using the same language as them.

It’s simple really. People want to know 3 things: what your company is, what it does and who it serves. Cut out the fancy words, stop trying to over-complicate things in a bid to describe your value proposition like no other and instead always keep in mind that nothing will accelerate your brand more than speaking with clarity.

If you can implement this, you’re on your way up. Conversely, if you are reading this with a look of confusion or dismay on your face, it’s best you read on, as we’ll be teaching you 3 simple steps to learning your customers language.

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