littlemisscontent.tips

A Business Blog Focused On Success, Start-Ups, Social Media & Content Marketing

Tag: Marketing

Are you using the same language as your customers?

Connecting with customers isn’t always easy if you’re not sure how, but you don’t have to be a brand builder or content marketer to learn that there’s one fool-proof way to make copy resonate with potential clients and that’s using the same language as them.

It’s simple really. People want to know 3 things: what your company is, what it does and who it serves. Cut out the fancy words, stop trying to over-complicate things in a bid to describe your value proposition like no other and instead always keep in mind that nothing will accelerate your brand more than speaking with clarity.

If you can implement this, you’re on your way up. Conversely, if you are reading this with a look of confusion or dismay on your face, it’s best you read on, as we’ll be teaching you 3 simple steps to learning your customers language.

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The Worst Advice For Business Start-Ups We Ever Received

When you’re starting up a business, there are a lot of people who want to be somewhat involved in the process and during this time pretty much anyone you speak to will be eager to dish out some advice. Even people you’ve only just met have an opinion on how you should do certain things, their own ideas about what you should do in the future and sometimes even how they can contribute.

Most of the time, this free advice-giving tool is warmly welcomed and highly useful, but sometimes it attracts the wrong people and the wrong advice. Nevertheless, if you have your head screwed on tight you’ll be able to turn really bad advice into good advice just by flipping it in reverse.

During our time as a start-up, which of course we still are, we did learn (and will probably never stop learning) a few valuable things from the bad advice that was dished out to us so willingly. To help you get a head start, we’ve put together a list of the worst advice we ever received so that you can learn from other people’s mistakes.

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Top 5 Social Media Tips For Businesses

For many people, social media is a completely new concept. A few years ago the importance of social media in business was debated, but now there’s no argument. Making your mark in the digital space is vital, especially for a brand, product or service provider. More and more companies each day are realising and accepting that social media marketing has to be a component in their overall marketing and PR mix. This is simply because the online world is so vast that you can’t afford to miss such a large opportunity for brand awareness, increased traffic, improved sales and reduced marketing expenses.

You may find it unnerving if you are uncertain of how social media works and what you need to do to get the most out of it, which is why we’ve put together a few tips that you can refer to along the way.

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